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Online Learning. Certification Programs. Guides and Resources. Business Help Center. Create and Manage Accounts. Publish and Distribute Content. This is a great article — thank you! Finally someone has explained it really well. I am so new to Facebook that the terminology is difficult to come to grips with, let alone using it as a tool for my new business. Although…I did have more people talking about me than I have likes last week, so I think I may be on the right track lol.
Melinda Glad to be of assistance. I just checked out your page and you make some lovely jewellery. My fan base is very small and very less number of people talking about this.
Just want to know what is an acceptable percentage for a pan page who has got fan base in million figure. Babita — It is hard to make generalizations based on just numbers of Fans on a Page as there are so many variables to take into account such as how long they have been fans for and whether or not Facebook Advertising is being used to name a few.
Instead I would try to find a baseline for the Page as it is and then try to increase that percentage consistently over time using a variety of engagement strategies and Facebook ads assuming a Page with millions of fans is gaining revenue from that community and reinvesting some of that income. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Carol on December 12, at pm.
Janice on December 12, at pm. Yvonne A Jones on December 13, at am. Thanks Yvonne. Karen Shiffert on December 14, at am. This is why Facebook has removed PTAT from the analytics but still shows it on every business page that is published. PTAT was a trailing 7-day metric that facebook used to measure how many people were performing actions on your page.
The more people that liked, commented, shared, checked in, etc. Some companies have a lot of followers but a low PTAT due to not many of those followers talking or liking anything the company has to say, usually because the company is inactive on social media. When someone is talking about your website it makes you look popular, and people want their visitors to see them as the main website that is being talked about or shared within the community. For that simple reason, people will spend thousands of dollars every month in order to boost your likes which will also boost their PTAT in a positive way.
It does help convert people into followers because they tend to follow the crowd. You can show how many people have liked your page by displaying a widget on your website, but it will not show your PTAT to everyone that visits your pages. Not directly, no.
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